Treatment 1 - Characters – LO2

TREATMENT

Characters

THE BRIEF

I have been asked to make a collection of five photos set with the theme of identity. This has a lot of creative freedom in what identity could mean, as long as it works.

CONCEPT IDEA

This will be the identity of several people that have different characteristics conveyed by them in different places with different things added in photoshop. For example, could have a person who is paranoid of being watched, with a load of CCTV cameras and photoshopped eyes in the sky.

Shot types: While this will be in the genre of portrait, I want to avoid using close ups in my photographs, as the focus is on characteristics than facial expressions or anything.  Becuase of this a lot of midshots will be used as facial expressions would still be important, and this shot includes actions too.

For shutter speed, it will vary. There will be people doing various actions that will require a fast shutter speed (like 1/250th of a second) such as a person running away from his or her problems with a photoshopping of things like family issues, low school grades, lack of talent etc, without the out of focus image found in using a slow shutter speed.

For angles, it will also vary. I imagine one of my images being someone who is looked down upon on by society with the use of a high camera angle to connote the person being weak, but naturally with this idea I could have people that appear powerful as well.
I will try to compose my images to include both the subject and the surroundings and make them equally relevant to the message of the photo.

For aperture I will decide on the aperture for each individual photograph, as I want to connote happy and sad emotions in this idea, which will require high and low key lighting. I will need to check things such as the weather in the decision too.

TARGET AUDIENCE

These photos will feature young people such as teenagers and young adults and deal with themes that will relate to them, meaning for age I would say I'm going for ages 14 to 20. For gender, there will not be anything that one gender can like more than the other to a significant degree, however I am planning for 3 photos with males and two photos with females making it a more male oriented thing but purely out of coincidence. There will be themes that relate to certain classes, making the ABC1 appealing to A, B, C1, C2, and D, as I am going to do a class related photograph. There are no subcultures that this will appeal to

KEY MILESTONES

1.       Planning : 20/4/15

2.       Taking Photographs 30/4/15

3.       Editing photographs 10/5/15

4.       Launch date

EQUIPMENT

• A Standard Kit lens for regular photographs without some kind of effect.
• A Telephoto lens for further away things to take photographs of.
• A macro lens to have a wide field of view for photographs where the near surroundings of the model are significant.
• A tripod for photos that require a steady shot and to use for specific angles and such.
• An SD card to save the photos on.
• A computer (with editing software) to store the photos and edit them.
• Some lights for certain lighting that I would want to have in the photos - in case natural lighting is not good enough.

PROPS AND MODELS

Still not completely sure

There will be no props planned for the photos

HEALTH AND SAFETY CONSIDERATIONS.

GAINING PERMISSIONS – I will need to gain permission to take photographs of owned private land that is not public. I won't be using these. 

RISK ASSESSMENT - – These are the forms that have all of the possible risks in these photographs and have how high a risk they are. These are used to make sure that we don't accidentally put any of ourselves or the models at risk. Locations that will definitely need them include things like lakes (risk of drowning), streets (risk of getting hit by a car) or a factory (risk of accident with machinery). 

LEGAL AND ETHICAL CONSIDERATIONS.

COPYRIGHT – Copyright is all about getting permissions to use things and intellectual properties like film, sound recordings, literary work etc. This is important as this regulates what we can use without plagiarising, as if we do plagiarise then our work can be sued by the original creator costing us a large amount of money, possibly enough to get us out of business (if we were to sell the work). I need to be careful of Copyright Infringement for my own work in case I include logos that should not be there, and in case during the editing process I add in a Copyright image or property.

PERMISSION AND RELEASE FORMS
When taking a photo in a public place, you need to frame it so that you don't take pictures of a person that did not agree to be taken, especially avoid taking pictures of children. Another way to avoid this is taking the photo at a time when people will not be there.  I will avoid using the telephoto lens in public as that can zoom and focus on things from a distance and that can get me in trouble in case they think I am taking photos of people from a distance.

A release and permission form gives me permission to use a model for the work of the photography as if I do not get them to sign such a thing, they can claim that the image was taken without their permission, allowing them to stop me from using the image. This doesn't only apply to models though, as locations like a private land, private building (such as a gallery or something) can be protected as well. I need to make sure that I check if something is public or private land so I can know if I need to get the permissions.

 I will gain permission from the models by making them sign the correct sheet, and with locations I will need to get the owners of the places I wish to use to sign a sheet as well. 

LEGAL AND ETHICAL 
The reasons why we have to think about representations are: you don't want to resort to negative stereotypes (which are judgements of certain things or people based off of who they are or something they do) which can both offend people and make people believe those stereotypes as if they are real (these can affect race, religion, class, sexuality, gender, age, ability); you don't want to keep a picture of someone (the ones that agreed to be in the picture) that they do not like as they could complain about being mislead into being something they were told was something else; misrepresenting a model can be defamatory which means damaging the good reputation of someone.