TREATMENT
Architypes
THE BRIEF
I have been asked to make a collection of five photos set with the theme of identity. This has a lot of creative freedom in what identity could mean, as long as it works.
CONCEPT IDEA
This will be a mix between different photograph genres like landscape, portrait and Macro photography, mixed architectural photography, where buildings are a crucial part to all of the photographs. For example, a Clock Tower over an arm where the clock resembles a watch.
Shot types: While this will feature genre of portrait, I want to avoid using nothing but close ups or mid shots There will be pictures of things like a boot, an arm, and the back or someone, which will require close ups, extreme close ups, and midshots.
For shutter speed, it will for the most part be consistent with a fairly fast shutter speed since there will not be any pictures of any action so a really quick shutter speed will not be necessary. A slower one will allow more light to get into the camera meaning pictures will appear to have higher key lighting. I do not think any shutter speed effects like a passage of time are necessary.
For angles, I want to take pictures of buildings at angles that are not too extreme. Since the buildings are made to make up the people in this through Double exposure, having them at non-extreme angles helps with placing them in good places.
I will try to compose my images to include both the subject and the buildings and make them equally relevant to the message of the photo.
This will be a mix between different photograph genres like landscape, portrait and Macro photography, mixed architectural photography, where buildings are a crucial part to all of the photographs. For example, a Clock Tower over an arm where the clock resembles a watch.
Shot types: While this will feature genre of portrait, I want to avoid using nothing but close ups or mid shots There will be pictures of things like a boot, an arm, and the back or someone, which will require close ups, extreme close ups, and midshots.
For shutter speed, it will for the most part be consistent with a fairly fast shutter speed since there will not be any pictures of any action so a really quick shutter speed will not be necessary. A slower one will allow more light to get into the camera meaning pictures will appear to have higher key lighting. I do not think any shutter speed effects like a passage of time are necessary.
For angles, I want to take pictures of buildings at angles that are not too extreme. Since the buildings are made to make up the people in this through Double exposure, having them at non-extreme angles helps with placing them in good places.
I will try to compose my images to include both the subject and the buildings and make them equally relevant to the message of the photo.
TARGET AUDIENCE
Moodboard:
Imaginary Entity:
Luke Gherkins is a 30 year old who works as a technician for an office. He's into social media, new technology, and frequently browses Reddit. He likes seeing photographs that have a meaning and try new things, and double exposure is an example. While at home on his computer and for his phone, he has a slideshow of architectural photography as that provides a slick look.
These photos will feature people in combination with Sheffield Architecture. There are a variety of people interested in this but I think this will appeal to adults more than teenagers and children as these kinds of pictures can be found commonly on a website such as Reddit which a lot of adults browse when they have free time or during work in an office, and they can be used as wallpapers on computers and phones, where children and teenagers may use pictures of movies and video games as their wallpaper, and older adults may use their families, young adults from ages 23 to 34 may use this kind of photography. For gender, there will not be anything that one gender can like more than the other to a significant degree, however I am planning for 3 photos with males and two photos with females making it a more male oriented thing but purely out of coincidence. There will be themes that relate to certain classes, making the ABC1 appealing to A, B, C1, C2, and D, as I am going to do a class related photograph. There are no subcultures that this will appeal to.
Moodboard:
Luke Gherkins is a 30 year old who works as a technician for an office. He's into social media, new technology, and frequently browses Reddit. He likes seeing photographs that have a meaning and try new things, and double exposure is an example. While at home on his computer and for his phone, he has a slideshow of architectural photography as that provides a slick look.
KEY MILESTONES
1. Planning : 27.4/15
2. Taking Photographs 8/5/15
3. Editing photographs 15/5/15
4. Launch date
EQUIPMENT
- A Standard Kit lens for regular photographs without some kind of effect.
- A Telephoto lens for further away things to take photographs of in case some buildings are hard to get a good picture of. However I don't want to use this lens often as people can find it to be suspicious when in a public place, like you may be using it to take pictures of people unwillingly for example.
- A tripod for photos that require a steady shot and to use for specific angles and such.
- An SD card to save the photos on.
- A computer (with editing software) to store the photos and edit them.
- Some lights for certain lighting that I would want to have in the photos - in case natural lighting is not good enough.
PROPS AND MODELS
James Hartshorn - he will be featured in the picture of the arm with the watch, and the one with the miner.Hayley Badger - she will be featured in the double exposure photograph with the St Paul's Tower and Cheese Grater buildings
HEALTH AND SAFETY CONSIDERATIONS.
GAINING PERMISSIONS – I will need to gain permission to take photographs of owned private land that is not public. I won't be using these as images I take will be of exteriors of buildings found on public streets.
RECCE FORMS – Recce forms are sheets that describe what the locations may be like, any possible risks I could find there, and what factors I'll have to consider. I will need to use them as they ensure I understand what I need to pay attention to while taking pictures of my locations. I need Recce sheets for St Paul's Tower, the Sheffield Cheese Grater building, Peace Gardens, the Arts Tower, I Quarter, Park Hill, and the Sheffield City Hall Clocktower
RISK ASSESSMENT - – These are the forms that have all of the possible risks in these photographs and have how high a risk they are. These are used to make sure that we don't accidentally put any of ourselves or the models at risk. Locations that will definitely need them include things like lakes (risk of drowning), streets (risk of getting hit by a car) or a factory (risk of accident with machinery).
LEGAL AND ETHICAL CONSIDERATIONS.
COPYRIGHT –
PERMISSION AND RELEASE FORMS
When taking a photo in a public place, you need to frame it so that you don't take pictures of a person that did not agree to be taken, especially avoid taking pictures of children. Another way to avoid this is taking the photo at a time when people will not be there. I will avoid using the telephoto lens in public as that can zoom and focus on things from a distance and that can get me in trouble in case they think I am taking photos of people from a distance.
A release and permission form gives me permission to use a model for the work of the photography as if I do not get them to sign such a thing, they can claim that the image was taken without their permission, allowing them to stop me from using the image. This doesn't only apply to models though, as locations like a private land, private building (such as a gallery or something) can be protected as well. I need to make sure that I check if something is public or private land so I can know if I need to get the permissions.
I will gain permission from the models by making them sign the correct sheet, and with locations I will need to get the owners of the places I wish to use to sign a sheet as well.
LEGAL AND ETHICAL
The reasons why we have to think about representations are: you don't want to resort to negative stereotypes (which are judgements of certain things or people based off of who they are or something they do) which can both offend people and make people believe those stereotypes as if they are real (these can affect race, religion, class, sexuality, gender, age, ability); you don't want to keep a picture of someone (the ones that agreed to be in the picture) that they do not like as they could complain about being mislead into being something they were told was something else; misrepresenting a model can be defamatory which means damaging the good reputation of someone.
COPYRIGHT –
PERMISSION AND RELEASE FORMS
When taking a photo in a public place, you need to frame it so that you don't take pictures of a person that did not agree to be taken, especially avoid taking pictures of children. Another way to avoid this is taking the photo at a time when people will not be there. I will avoid using the telephoto lens in public as that can zoom and focus on things from a distance and that can get me in trouble in case they think I am taking photos of people from a distance.
A release and permission form gives me permission to use a model for the work of the photography as if I do not get them to sign such a thing, they can claim that the image was taken without their permission, allowing them to stop me from using the image. This doesn't only apply to models though, as locations like a private land, private building (such as a gallery or something) can be protected as well. I need to make sure that I check if something is public or private land so I can know if I need to get the permissions.
I will gain permission from the models by making them sign the correct sheet, and with locations I will need to get the owners of the places I wish to use to sign a sheet as well.
LEGAL AND ETHICAL
The reasons why we have to think about representations are: you don't want to resort to negative stereotypes (which are judgements of certain things or people based off of who they are or something they do) which can both offend people and make people believe those stereotypes as if they are real (these can affect race, religion, class, sexuality, gender, age, ability); you don't want to keep a picture of someone (the ones that agreed to be in the picture) that they do not like as they could complain about being mislead into being something they were told was something else; misrepresenting a model can be defamatory which means damaging the good reputation of someone.
CONTINGENCIES
Contingencies include me taking pictures of exclusively little parts of people like hands or legs in case I cannot get any models who would either look suitable or good for the photo, or if they do not want their face in the photograph; using buildings that were not included like the Jessop wing hospital or the one with the face pattern out of the bricks, in case I cannot take any pictures in the ones I planned; and if the weather ends up being an issue, I will change the connotations and meaning behind the photo to suit the weather - making pathetic fallacy an advantage.
Contingencies include me taking pictures of exclusively little parts of people like hands or legs in case I cannot get any models who would either look suitable or good for the photo, or if they do not want their face in the photograph; using buildings that were not included like the Jessop wing hospital or the one with the face pattern out of the bricks, in case I cannot take any pictures in the ones I planned; and if the weather ends up being an issue, I will change the connotations and meaning behind the photo to suit the weather - making pathetic fallacy an advantage.
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