Simon Kennedy Photography (Architectural) LO1

A: Photographic Category

Simon Kennedy specialises in Architectural photography.

B: Purpose

Simon Kennedy's photography would be used in such things as magazines with London as a focus (such as The London Magazine) or possibly an Instagram account, and it could be used as promotional image for a building being sold or a company showing their building (such as Sky, where Kennedy had taken a picture of the Sky building).

C and D: Image Analysis and Meaning

The composition of this image denotes various buildings with round or curved shapes, with the rule of thirds focusing more on the foreground and background than the focal points. Some attention has been put into the colour blue for the centre of the image though, adding a warm and cool colours meaning to the image, possibly connoting the comforting and the new since blue is a colour that for the most part has been relevant more to the modern day than to the past. It is framed to include multiple buildings, though one of them is cut out by the image's edge to include a road. This could be due to Kennedy's location, though it could also be used for meaning, as if Kennedy is connoting significance to the road. The road does have a curve which fits very well with the curved buildings, so maybe Kennedy wants to create meaning from these curves, as if he is trying to make out that the looping structures could be a modern thing relevant to London as traditionally buildings are more of cuboid structure and roads are more like grids. It also could be dedicated to the craftmanship of these buildings. For lighting, there is low key lighting in the image since it looks to be taken at around evening (as the sky has red, perhaps just after a sunset), though it isn't too low key as the buildings light up the building with both warm and cool colours (further connoting said meaning). For shutter speed it looks like Kennedy used a very slow shutter speed for the road as there are light trails found, explaining the framing of the image. This could be for a meaning of things moving forward, as it contributes to the round buildings. Also the slow shutter speed can explain the large amount of light shown to the buildings.  For aperture I image a high one at around f.4 since the light is very clear and visible for the time the image would have been taken, though no depth of field effects are found here, and for ISO I imagine a sensitivity of 2500 or so would have been used for clear sight of the buildings at coloured lighting. The orientation for this image is in landscape as a wide variety of buildings are shown rather than just one, as portrait would only be able to capture one well, which wouldn't work for the use of warm and cool colours found here.